Image Cube incorporates flash design as part of our visual integration philosophy to help create a powerful communications tool for our clients. Our approach to flash is that it should compliment a website, not be the focus. We understand that flash cannot make a website design strong if the website was designed poorly from the start. What it can do is take a well designed site and elevate the experience by connecting with users in a unique way.
When considering Flash for a particular project, we ask ourselves, and our customers, the following questions:
- Is Flash the best solution for the objective?
- Is there an element that would be enhanced by movement?
- Can Flash enhance the overall usability of this website?
- Can Flash elevate the visual sophistication of this website?
- Who will be viewing the website?
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