Variable Data Printing
Achieve significantly higher response rates to your direct mail campaigns by utilizing one-on-one marketing techniques. Take advantage of the latest in variable data printing technology.
What is Variable Data Printing?
Variable Data Printing (VDP) is a revolutionary digital printing process that allows you to customize the content of your documents making them more relevant to your audience. Every document in a print run can be different with color graphics and texts that can be changed on a whim - the possibilities are endless. With VDP you can:
- Test designs and concepts
- Target individuals and small groups
- Create foreign language versions
- Vary content based on geographic region or sales territory
- Customize coupons or special offers
- Automate sales processes
- Personalize attention-grabbing pieces
With variable data printing you can include a unique image or different text on each page
that's printed. This is accomplished through digital printing capabilities and a database containing the unique data for each piece. The database is merged with the document while printing without interfering with the speed of the task.
The real reason marketers are excited about the ability to vary content is that the more relevant a message is to each reader, the higher the response rate is. And the higher the response rate, the greater the return on your investment. Well-crafted campaigns often see response rates more than five times greater than that of their static counterparts, making the 2% rule a humorous vestige of the past.
Imagine the increased response and sales you'll get from your customers and future clients. Imagine the personalized data you can report. Imagine the ease of printing, addressing and bar codes being done all in a single step. It's easy. It's possible. It's today.
Fewer Printed Pages
The benefits are not limited to improved response. Customizing content often allows you to eliminate longer, generalized documents in favor of shorter, more concise ones. You may want short color runs to be completely digital while longer runs to be printed offset, then personalized digitally. With our ability to produce both offset and digital print, we are ideally suited to help you examine your print strategy for saving opportunities.
We are a leader in variable data/personalized printing with years of experience and the best digital production presses and software applications to make the process easier and less expensive for you. Call us today and inquire about this specialized field in which we have emerged as leaders.